South SFV Today

Stanford design student Tyler Newman, along with The Design Kids, has contributed to the creation of eight new neighborhood crests at Stanford University. These crests are designed to reflect the culture and essence of the university's residential communities.

Newman expressed her enthusiasm for the project: “I think it’s such a unique opportunity that our studio has been able to create a system of design that can be used in perpetuity,” she said. She hopes these designs will remain relevant and continue fostering community even 100 years from now.

The initiative began in winter 2023 when Newman approached ResEd staff after attending sessions where students sketched potential crest designs. She envisioned forming a group of student designers to develop emblems representing each neighborhood.

“I drew a little bit at the Casper Dining Hall, but I couldn’t help but think, what if there was a cohort of students who not only have design backgrounds and love design but who could work on this long term,” Newman remarked.

The Design Kids team spent a year refining their designs, supported by professionals including Vincent Diga and d.school lecturer Patrick Fenton. After hosting focus groups with students, they settled on a modern graphic style featuring an illustrated leaf or fruit from each neighborhood’s namesake tree. This fall, ResEd introduced merchandise and signage with the new crests as students returned to campus.

Reflecting on the project's success, Newman said: “I think it’s really awesome that we were able to incorporate student feedback throughout the process because these designs are for them.” As she prepares to graduate, she views this project as both a personal milestone and a new chapter for Stanford.

Inspired by alumna Indya McGuffin, who started her own design firm while at Stanford, Newman founded The Design Kids as a space for students interested in design. “Sometimes with design there can be a barrier to entry … people might feel like they can’t break into the industry,” Newman noted.

Now boasting over 30 members from various academic backgrounds, The Design Kids continues to expand its reach. They are currently working on projects such as designing a logo for Hoover House and refreshing signage within other campus facilities.

Newman concluded by expressing her gratitude towards Stanford's community: “I’ve found a deep sense of belonging in many communities at Stanford... They have inspired me to architect communities of my own.”